All bicycle packs come in the same order. From the top, you get your two advertising cards, Ace to King of Hearts, Ace to King of Clubs, King to Ace of Diamonds, King to Ace of Spades, and finally the small joker followed by the big joker. Magicians (and no one else) call this new deck order.
Not all decks, however, are arranged in this order. The first trick printed in Card Mastery by Michael Macdougall, first published in 1944, requires all the values in each suits to be lined up in sequence. He also noted that some decks could be in a different order and the magician may be required to count off the cards to create the proper set up.
I’m actually really curious who invented NDO and why. It seems more logical to have the cards be in ascending order in each suit. I’m guessing it has something to do with the way cards are manufactured. In the modern process, all 56 playing cards are printed on a giant sheet which is then die cut. Surprisingly, the direction the in which cards are cut (from the face to the back or vice versa) actually makes a difference in how they handle for certain moves. There are a lot of pictures of uncut sheets online and I wonder if it’s because having a bunch of face cards aligned in the center row looks really cool.
The only other possible reason I can think of is to distribute the cards better during shuffling. In an ascending by suits order, if you do 2 relatively balanced riffle shuffles, the low valued cards will tend to clump near the top and the court cards will naturally be at the bottom.